Hello! This year I am in MUSE 489 and starting work on my thesis. As a Museum Studies and Advertising and Public Relations double major, I was a bit stuck on my idea. Last spring, I helped Dr. Decker with a sticker design for the MISHA Lab on Campus for their table at Imagine RIT, and I spent my summer co-op working on marketing. I decided that for my thesis I would like to create an advertising campaign for MISHA, as it would help me gain experience working on advertising and marketing, but from a cultural heritage perspective as I plan to work in the museums field. I enjoyed working with MISHA in IMGS 115: Cultural Heritage Imaging during my Fall 2024 Semester, as well as another project I worked on using MISHA during the Spring 2025 Semester. I feel that with my experience through class (while minimal) provides enough context and understanding for me to create an effective advertising campaign for the program. I came up with this idea over summer, and felt that a more hands on project would help provide real world experience and allow me to understand the function of advertising and marketing in a cultural heritage setting. I am looking forward to sharing my progress this semester!
What an unique way to combine your two majors! This would also be great to add to your portfolio!
ReplyDeleteJesse, this is going to be such a useful project, as well as a way to combine your interests and backgrounds, since you have already taken the cultural heritage imaging class, and have a background in the subect. Some things to think about: multi language format for any visual or graphic; developing a brand identity (font, color palette, and tagline), as well as letterhead/format for our materials. We are going to be doing some online learning and publications. . . Keep going!
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