One of the most concerning issues in development is the ratio of dollars spent to dollars raised. One of the vital sources of income for a museum like the Memorial Art Gallery, George Eastman House, and The Strong is membership renewals, and also new membership acquisition. Looking at past years and how the data breaks down we will see how membership has either decreased, grown, or stayed flat. The data will also be used to see how the current practices that are being employed to not only retain the current members but also acquire new members to their organization. Once all the data is compiled, and reviewed it will than be used to put together a cost verses raised comparison of the last 3 years. It will also be able to be use to see how to better focus resources to be more cost effective on contacting members and new acquisitions.
IRS tax form 990 for 2012 and 2013 and also in person interviews with membership departments.
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